Welcome to the Super Ad Blog

Welcome to the Ad Club's Super Ad Blog...

Do the commercials on Super Bowl Sunday interest you more than the game?  Are you trying to understand how - or why - a company would spend $2.6 million for 30 seconds of air time?  Then this is the blog for you.  For the next two weeks, the Ad Club of Boston will host a vibrant discussion about the Super Bowl of Advertising.  Our group of experts will help explain how marketers prepare for the big game.  On Super Bowl Sunday we will analyze which ads scored and which ones fell flat.  And in the days following the big game, we'll break it all down for you.